LA BELLE HÉLÈNE

Elior North America commissioned DUCASSE Conseil to create a French brasserie in Charlotte (North Carolina, USA), from the design stage to the grand opening, including working with the interior designers, choosing the tableware and creating a cocktail selection.

Photo d'un poulet rôti accompagné de son jus réduit

Our mission

Building on its know-how in the contract catering business, Constellation Culinary Group was looking to open its own restaurant, but wanted to call on the experience and expertise of an already well-established partner. DUCASSE Conseil designed and materialized the entire French brasserie, taking into account local specificities and customer expectations.

  • Expertise

    Food services catering

  • Place

    Charlotte, USA

  • Date

    From 2017 to 2019

Our approach

  • 01

    Audit of Charlotte’s market and potential rivals

    A chef and a consultant visited local restaurants, studied the most successful ones, looked at average spend per person and got a feel for what Charlotte’s residents wanted.

  • 02

    Coordination with interior designers

    DUCASSE Conseil commissioned an interior design firm to draw up plans, create its visual identity and interior design, and assist on the project in collaboration with Elior North America.

  • 03

    Creating the F&B concept

    Set lunch and dinner menus, à la carte menu, afternoon tea, Sunday brunch: DUCASSE Conseil created every recipe (renewed seasonally), and also put together a signature cocktail menu to generate a friendly atmosphere appealing to a wide audience.

  • 04

    Staff training

    DUCASSE Conseil’s chefs and a qualified service expert provide regular on-site training to the kitchen staff and front-of-house staff to ensure that the concept is implemented seamlessly.

  • 05

    Quality follow-up

    Each time the menu is updated, DUCASSE Conseil uses the opportunity to carry out on-site quality controls and compile a report specifying any corrective actions needed. This ensures consistent quality of service.

Our impact

1
comprehensive, tailor-made F&B concept
350
customers served per day from the opening
50%
more sales than forecast
Photo d'Alain Ducasse en cuisine accompagné de Jérôme Lacressionnière
Création d'un dessert par les équipes de DUCASSE Conseil
Coupelle avec des oranges coupées en deux

“The completion of this magnificent restaurant is just the beginning of a very promising partnership between Elior North America and DUCASSE Conseil. It will undoubtedly appeal to all lovers of classic French cuisine, with a modern twist”.

Brian Poplin
CEO, ELIOR NORTH AMERICA

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