La Belle Hélène : the ultimate French brasserie
Elior North America asked DUCASSE Conseil to create a French brasserie inside of their US headquarters, in order for it to become a showcase of their know-how.
Our mission
Interior design, creation of the concept, blueprints, tableware selection, food anc cocktail menus, team training, quality follow-up; a comprehensive project and a success since the opening
- Commercial catering
- Charlotte, North Carolina (USA)
- 2017 - 2019
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Support in restaurant creation
Team training
Our approach
Market and potential competition audit in Charlotte
A chef and a consultant visited the surrounding restaurants and analyzed the successful places, the average prices and the wishes of the Charlotteans
Coordination with the interior designer
DUCASSE Conseil commissioned an interior designer to design the blueprint, create the visual identity, the interior design and assist during the construction works, in collaboration with Elior North America.
Creation of the F&B offer
Lunch and dinner menus, "à la carte", tea time, Sunday brunch: DUCASSE Conseil created all the recipes (seasonally renewed) and also set up a signature cocktail menu to make this restaurant a friendly place, open to everyone.
Training of kitchen and service teams
To allow an impeccable execution of the offer created, DUCASSE Conseil regularly trains the kitchen and service teams in Charlotte, thanks to its chefs and qualified service experts.
Quality follow-ups
At every menu renewal, DUCASSE Conseil carries out a quality follow-up and writes a report with corrective actions. This allows the service to be consistent in terms of quality.
Our impact
1
full tailor-made F&B concept
350
covers served per day since the opening
50%
more revenue compared to projections
"The outing of this superb restaurant is only the beginning of the very promising partnership between Elior North America and DUCASSE Conseil, and it will undoubtedly appeal to all lovers of classic but modern French cuisine"
CEO, Elior North America
